Ahhh, Steel Cut

They're not normal oats. They're STEEL CUT.

Great marketing.

Case in point.

And this is a true story because I literally walked out of the local Trader Joe's tonight chuckling. I had been busy loitering in the breakfast foods aisle. I needed a moment to whirl over and smell every coffee selection, when a customer shopping next to me shouted out to the nearby stocking clerk, "Do you have any more oats?"

To which the clerk replied, "Steel cut?" as he began walking toward the storage room.

I didn't look up from my coffee trance. The answer seemed obvious to me: "Is there a better oat on the market?"

Without hesitation the customer said, "Ahhh, steel cut...."

Which seemed to say it all. I wanted to laugh, because he knew what I knew, that there isn't a better oat on the market. I mean no matter how you slice it, they're just not normal oats. They're steel cut.

So I selected my morning coffee this week, checked out and called it perfect.